Kimpton: When “Marketing to Women” Serves Men (Well)
If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels. Long considered a pioneer...
View ArticleSustainability Wisdom from Tom Peters
One of my passions these days is providing the sustainability context for seemingly traditional business and management wisdom. I love the surprise factor – or the dot-connecting aspects. Though...
View ArticleSustainability Pledge: Walk The Talk
With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new...
View ArticleSustainable Brands 2010 Re-Cap, Part 1: Consumer Engagement
There’ve been a lot of write-ups of lessons learned and ideas shared at the recent Sustainable Brands 2010 conference, and – because I, too, learned so much – I thought I’d add to the online resource....
View ArticleThe Female Systems Thinker Secret: Empathy
What’s the key to sustainability? Systems thinking. What’s the sustainability systems thinker’s secret? Empathy. Who might be particularly good at contributing, and teaching, that way of thinking?...
View ArticleWomen and Science Careers: The Sustainability Attraction
The reasons vary for why girls and young women might steer away from science and technology careers, but I submit that now is the time to finally identify and resolve the matter! Why now?...
View ArticleOn Maintaining Green Enthusiasm, Part 2
In Part 1, I wrote about a Harris Interactive study that showed consumer enthusiasm for “green” was on the wane. My suggestion was to not take such findings to mean that the sustainability movement is...
View ArticleUnfamiliar Perspectives, Responsible Business
“Unless one makes a conscious effort to engage in dialogue with perspectives that are unfamiliar, disorienting, or even threatening, it is difficult to shed light on that which is partial and...
View ArticleConsumer Life Transitions Toward Sustainable Change
A recent New York Times piece on how Target uses data analytics to reach pregnant women with their ad campaigns (at just the right time) got me thinking. How can sustainable businesses leverage their...
View ArticleTake Charge of Social Media
The questions that most frequently come up when I speak or coach on social media involve capacity issues – and the answers lie “within,” as a lifestyle guru might say. If the idea of getting more...
View ArticleWhy Go Live? The B2B Opportunity in Event Tweeting
While the fortunate few are attending Sustainable Brands 2013 as I write this, many are unable to. The same goes for all sorts of conferences. There are only so many a year that any one person or...
View ArticleTo Weave Sustainability Social Capital, Connect First
Business culture is in the middle of an important transformation. Much more than has traditionally been the case, warmth and empathy are starting to get their due in the leadership sphere, So, what do...
View ArticleVPR Commentary: The Rise of the Citizen Consumer
I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary. I celebrate this new responsibility revolution in my own...
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